The arrival of ChatGPT has been a game changer for business, allowing small operators to amplify their capabilities and productivity without adding costly overheads.
One way for medical and allied health practices to harness the new AI tool is content creation. Many practices simply don’t have the budget to employ a professional writer or marketer to develop their content, so while content generated by a human is always going to be superior to that of a robot, ChatGPT can be used as a handy resource.
In this article let’s step through using ChatGPT to write a strong medical property listing.
The 3 basic components of a medical property listings
There are three components to an effective medical property listing:
- A clear and catchy title
- A description of the property (short or long)
- A collection of images that showcase the property’s features.
3 steps to creating content for your listing
Step 1: Start by registering for an account with ChatGPT here https://chat.openai.com/ . Along with using an email address to register, you can use a Google, Microsoft or Apple account.
Step 2: Once you have registered and logged in you will be taken to the tool’s prompt section where you can ask ChatGPT for anything. Start by creating a listing title.
Here are a couple of example prompts we entered to generate a medical property listing title, along with the results that came back.
Prompt #1:
Please help me write 3 different strong titles for a medical property listing. The rooms listed are suitable to a specialist. Title should be no longer than 115 Characters and should include my location which is South Bank.This is the result we got. Choose the strongest option and then tweak if further if you wish.
Prompt #2 (this one is slightly different to prompt #1):
Please help me write a description for a medical property listing that explains 3 different strong titles for a medical property listing. The rooms listed are suitable to a specialist. Title should be no longer than 115 Characters and should include my location which is South Bank.This is the result we got. Choose the strongest option and then tweak if further if you wish.
Step 3: Create listing description. Develop a list of the property’s key features (e.g. location, size, layout, facilities). Then develop some short points on your existing team and services, along with some points on exactly who you are looking to attract with your listing (your goal is a listing that feels personalised and ready ‘connect’ with the right lessee or purchaser). Then ask ChatGPT to create a property description for you.
Here’s an example prompt:
Please write a 1800 to 2000 character listing description for our medical rooms. We are looking for allied health practitioners to lease two rooms. Our practice has been operating for 4 years and consists of friendly and caring admin staff, General Practitioners, and on-site pathology. Our 2 Physiotherapists are working together to grow and share referrals within. Our practice ethos has always been to provide excellent patient care throughout the patient journey. Practising from our rooms will mean you have a good foundation to build your private practice. Our close proximity to private hospitals makes these consulting rooms an excellent place to build your practice from. Also include that we currently have 2 rooms available 5 days per week and have flexible rates depending on the commitment. And the they should contact the property manager Elsa for a private discussion about the room or property.This is the result we got. Choose the strongest option and then tweak if further if you wish.
Step 4: Now you can tweak the content ChatGPT has generated for your listing description and correct any information the robot hasn’t been communicated well. Think of the content ChatGPT generates as your ‘first draft’ (which took only seconds to write!). Then move on to polishing it into a final copy.
Troubleshooting with ChatGPT
As we said in Step 4, it is important to remember that ChatGPT is a robot. Use it as a fast and efficient jumping off point for content creation, then refine. To ensure it generates the content you are after:
- Be specific in your prompt
- Provide context
- Give examples of listings you like and ask it to rewrite the text. Use this approach if you have seen another listing with appealing content and you’d like to follow a similar structure with your listing. Simply cut and paste the listing you have found, then ask ChatGPT to write a version with your listing’s details.
Promote your finalised medical property listing with MRO
When your listing is ready to post promote it with Medical Rooms Online. MRO is a leading specialist website connecting people looking to rent and buy medical property in Australia.
